When it comes to social media, I’m always amused at how it can profoundly impact people after little slip ups are made. The whole “foot in mouth” usually ends up being a great case study on how not to act.

You really can’t get away with anything anymore thanks to the number of eyes on the web and how quickly information can be shared. With that said, I’m surprised that someone in such a major position within the .com industry would be so willing to drop an F-bomb.

Shocked? I was a little, as well. But apparently at TechCrunch Disrupt, Carol Bartz (CEO of Yahoo!) felt the need to tell Mike Arrington (Techcrunch) to F*%K off.

I can appreciate people who speak their mind, especially when they have no fear of exposing themselves (please carol, don’t expose yourself). While the video is hilarious in its own regard, and people love gritty, hilarious content (this is spreading like mad) I always have to wonder over issues like this.

I’m certain that it’s going to polarize executives and investors. Like the many people in the audience, including myself, I clapped good and hard and practically laughed right out of my seat. Others may be less forgiving of her loss of control.

My question is – was it a loss of control or was it calculated? We know that controversy can breed mad publicity when used properly, and not all content has to be sunshine and rainbows. Sometimes the best way to market, brand and get eyeballs locking on you is to slaughter a carebear.

What are your thoughts?

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