I have to admit that I love my job.  When I start playing around with new ideas and even old practices in optimization and social media I feel like I’m going for a good long run.  Success in social media, of any kind, feels like getting that blast of air through your lungs and the adrenaline coursing through you.  It never gets old for me.

When you exercise in your daily life, you take the time to stretch and ensure that your body is in the right shape to garner the most benefit from the exercises you’re about to perform.  When I start going over certain SEO exercises, I like to make sure that things will done in the right order and performed properly to have similar, sustainable long-term benefits.

I’m sure a number of people are aware of the benefits of social bookmarking, mainly for the number of backlinks that can be had (mostly dofollow) as well as the double benefit of increased exposure.  That’s a hell of a bundled package.  Unfortunately, having a monster link profile with a great PR for your site is like having the ultimate abs.

1.  It’s not built overnight, and most of us will never look like Schwarzenegger.
2.  Specific exercises are required to even hope of getting close to that point.

A number of webmasters just aren’t focused enough on the approach, and have little to no strategy in leveraging social bookmarking  and simply don’t understand what makes it sing.  If you want to sculpt your body, you have a number of specific workouts you do.  If you want to sculpt a great link profile using social bookmarking, then you have to utilize specific elements.

Lets take a look at those:

Writing Titles That Persuade

It’s an understatement to say that there’s a lot of content on the web.  Every day there are hundreds of thousands of people (probably more like millions upon millions) adding to the noise.  If you want to stand out among the mass of content, then you need to write titles that persuade people to open your site.  Since most of the traffic comes through search engines, this really is imperative.  Punchy, witty, intriguing and even controversial titles are going to bring you a slew of traffic over the generic “here’s another social media story” post.  You can’t be expected to have a perfect title every time, as some subjects lend themselves to this better than others, but if you’re never trying then you’re content will never get picked up in social bookmarking.

Humor appeals to people, as well as rankings, reviews and top lists.  Most people are on the net to be entertained and informed.  If your title speaks toward either entertainment or value then you’re in the right direction.

Don’t feel bad if you can’t dish out a master title for every piece of content, but a good solid title from time to time will do wonders for your traffic.

Using Keywords

When you’re writing for a specific niche, which is pretty common, you should be lacing your title and your content with specific keywords.  When it comes down to it, the title is used as the anchor text in creating backlinks to your site from social bookmarking sites.  Using the right targeted keywords can help create more backlinks to your site.

Avoid the spam-wagon here, don’t just throw a keyword in for the sake of ranking for it.  You should use the keyword strategically so its woven nicely into your title.  Do it in a way that it appears natural, and the search engines will love you for it

Rotating Titles

If you bookmarking on multiple sites, then rotate your titles if you’re posting the same blog content.  The search algorithms will give less weight to 50+ backlinks to your site posted with identical anchor text.  Since social bookmarking sites create anchored links using title text, you can get more unique links with alternating text and a touch of originality.

Think On A Global Level

Extend your reach into international social bookmarking sites.  These can provide some high PR backlinks to add to the profile.  Surprisingly enough, these types of sites are rarely used for SEO.  The benefit is that you’re getting a higher number of backlinks, you’re increasing your global exposure and your ranking will show the difference.

Outsourcing The Process

Social bookmarking is a lot of manual work when you want to hit the major sites on a daily basis for your posts.  Thankfully, with a content syndication network like SYNND you can take all the hassle out of having to post the content yourself.  By outsourcing to a network, you can let other people promote your content for you with just a few clicks and get back to handling your business.  Networks like SYNND offer a lot of power in a small monthly subscription fee and the cost of the subscription is quickly returned in time saved on your end.

With outsourcing you can get all the benefits without the hassle and time wasted to achieve positive results on your own.

Regardless of the route you take, social bookmarking has a lot of power under the hood if you know how to work with it properly.  With the right blueprint, you can quickly being to dominate your niche regardless of your reason for being online.  All it takes is the right content and the right strategy.