Social Media Marketing
Social media marketing should never be confused with social media networking. They are two completely different strategies.
Social Media Marketing is the science of distributing and propagating your content across the social web.
Social Media Networking is the act of networking with people inside of social networks.
For many years companaies and individuals alike have been confusing these two very different initiatives and placing them under one umbrella. Most of the social media failures we have seen to date are a direct result of confusing these initiatives.
Social Media Science focuses on social media marketing as it applies to the distribution and propagation of your content across social channels to:
- Effect higher search engine visibility
- Effect higher search engine rankings through social buzz
- Effect higher visibility of content within social properties with user voting and sharing features
- Effect the initiation of the viral spread of content from user to user, network to network
- Effect the mention of content from blogs and websites creating relevant inbound links.
Social media marketing does not consist of initiating conversations, making social network friends or networking to discover business prospects.
Social Media Science focuses on social media marketing (not networking). We have found it to be much more efficient in terms of bringing new, targeted traffic from the social networks as well as the search engines. Our motto is… Network with prospects… Don’t network to bring in prospects… “Market” for prospects.
Most people have this backwards, they network FOR prospects instead of networking WITH prospects. Focus on social media marketing first; this brings the prospects to your front door. Then engage with your prospects through social networking.
We have several articles within this category of interest that will lay the ground for new insight into new and powerful ways to market your business. You will gain insight into the leverage that social media marketing gives you so that you can pull your focus away from search engine optimization (SEO). SEO will happen automatically and naturally when you implement a social media marketing campaign.
Social Media Science has developed state of the art software solutions that will enable you to execute and manage social media marketing campaigns across the web.
Continue on your journey into this new paradigm by digesting the knowledge below: