Public Relations Science specializes in the creation, distribution, and promotion of Social Media Press Releases (SMPRs).  While traditional press releases are still readily used, usage of SMPRs has grown significantly because they offer a number of unique advantages:

• Can target more of the public as people have migrated online for news and information
• Can utilize different forms of content, including multi-media, to appeal to different audiences
• Generally more cost effective than traditional press releases
• Valuable for Search Engine Optimization (SEO)

Global PR Visibility

There are a number of services that enable businesses to set up an SMPR, but this is a small part of the equation.  The two most important factors are the content itself and the ability to get it in from of as many targeted eyes as possible, and that is where Public Relations Science is focused.  We can develop engaging, socially interesting content, as needed or on a schedule, and can develop it either on your behalf or in conjunction with your staff.  The intention is for people to find it valuable enough that it results in action such as being forwarded to others, bookmarked, commented on, drive website traffic, and drive sales.

In order to create Social Buzz about your message, SYNND, the company’s content syndication engine will be used to distribute and promote your SMPR on all of the top social networks.  This will provide a significant boost in the SEO effectiveness of your press releases.