PITM: Lesson 4

LESSON 4: Content Syndication

Now that you have built your central hub and your sales funnel process it is time to start the process of developing your content syndication network.

Content syndication is the secret element that most Internet marketers know absolutely nothing about. The reason is quite simple, content syndication is relatively new and is a byproduct of the explosion in participation in online social networks.

What is content syndication?

Content syndication is the act of extending the reach f your central hub content by distributing it to your content syndication network. In order to effectively syndicate your content you have to build your personal content syndication network.

As you can see, content syndication…

• Creates multiple search engine references to your central hub content

• Increases your rankings in the search engines

• Gives you at least 200% more visibility in the search engines

• Leads more people to join your syndication network

• Causes more and more people to link to your content (backlinks)

• Causes your content to be picked up and syndicated across many other networks besides the one you are directly involved.

All of this leads to your central hub content which then leads people into your sales funnel. This is The Perpetual Internet Traffic Machine working to give you more and more and more exposure. This, of course, leads to more traffic, action, opt-ins, leads and sales.

As you recall, your sales funnel automates the sales process, now your content syndication network will automate the process of distributing your good content across the web.

This is one of the 2 major chores in growing your online business. Remember, chore #1 is creating good content for your central hub and chore #2 is building your content syndication network.

What makes up a content syndication network?

Your content syndication network will be made up of people who share a common interest in sharing good content with other people. You share for them, they share for you. The goal is to find these people (which is easy to do) and then network with them to create your own syndication network. Each time you add another person to your network, you’ve just made it stronger and made the entire Perpetual Internet Traffic Machine (PITM) more powerful.

Your PITM is made more powerful by the measure of “the reach” that your syndication partners have within the network. For example, if your new partner has the ability to give your content 50 Diggs (as an example) just by mentioning it (to their network) then they are worth your time to pursue.

In order to appeal to the power users (of a social network), you will have to become a power user yourself. The only reason the power users will network with you is so that you can syndicate their content. This is basic human nature, its not good or bad, it’s just the way it is. In order to appeal to that human nature you have to do favors. You have to do a ton of favors (submitting other people’s content) before you even ask anyone to join your network. This gets your ratios right.

Nobody wants to network with people that don’t do any favors. Other users can see how many favors you have done. In most cases, your ratio is the first thing that people look at when deciding whether or not to join your network. Your ratio basically boils down to how many favors you have done for other people. In the private membership we dig much deeper into this. In this short lesson series we don’t have time to dig much deeper so you should do more research on this on your own by beginning to play around with networks like Digg, StumbleUpon and Delicious to see how they work and how you can build your popularity within them.

In the next lesson you will learn how to easily build your Content Syndication Network using a simple formula. Don’t make the mistake of thinking this is hard. Once you learn it, it’s just a matter of executing a set list of actions that always reap returns.

In the next lesson we will discuss “Popularity Principles”.