Cooking up Ideas for Guest Posting Opportunities

When you’re trying to support your business or your marketing efforts through content marketing and content syndication it’s easy to get burnt out pretty fast.  Many marketers and business owners feel like they need to create content on a daily basis or at least several times a week.  The idea is great and kudos for your efforts to deliver quality content to your audience… but what do you do when you’re faced with serious burn out writing for yourself?

It may not be that you’re burnt out on writing completely – you just need to change up your routine a little bit and seek alternative methods to source some traffic and visibility for your brand.  When you locate guest posting opportunities you can start to see how you can mix up your content marketing strategy.

Guest Posting Opportunities – Writing for the Web

It’s true that you’re writing for yourself when you’re blogging and creating articles online for content syndication.  You’re working hard to build traffic to your site but you should know that there are a lot of opportunities out there – opportunities to write for the web.

That’s where your focus should be because when you turn your focus away from your own brand visibility and instead focus on writing for your followers not only will you start to create better content but you’ll find a variety of places where you can post that content.  Writing for other blogs allows you to widen the reach of your marketing and tap into an entirely new pool of people.

If you’re hitting a wall with your own blogging then it’s time to branch out

Why Guest Posting Works

We already know that content marketing in any form – with quality content – helps to promote you as a thought leader.  Guest posting opportunities get your name out to a wider audience.  In most cases, the guest post is unpaid but you’re “reimbursed” by having a byline or a link to your website.  As people find the content they are compelled to click through into your website where they can continue to sample your own content marketing and enter your sales funnel.

Guest Posting Opportunities – Start with What You Read

A good blogger stays tuned into their market, whether you’re involved in your own marketing or you’re a business owner.  The most dedicated bloggers are also avid followers of industry blogs and more than likely you have a few that you tune into.  Check your favorite blogs and find out if they accept guest posts.  If you’re a frequent commenter and you have an established relationship with the site owner you can try a direct email query as well.

Guest Posting Opportunities – Join a Guest Blogging Community

There’s a community for everything now so you can rest assured that there are sites that cater to bloggers – because blogging is such a huge part of social media.  There is an ever-growing call for guest bloggers as marketers and business owners need to fill space among their sites.  Sites like MyBlogGuest provide a forum for bloggers to find guest posting opportunities – and when you need some content for your own blog you can return to these communities and seek a guest writer.

Guest Posting Opportunities – Leveraging Twitter Search

Search.twitter.com is a search engine that bloggers like you can use to find content within the Twitterverse.  Once you submit a search query this live search engine will continue to feed results to you as they happen giving you up to the minute insight on guest posting opportunities as they happen.  With millions of people on Twitter every day,  and many more using the social site as a marketing & outreach tool, you’re bound to find some writing opportunities to help increase your exposure.

Twitter uses that short micro-blog format though, so people write in a very tight but casual manner so it pays to know what terms they use to reach out.  Here are some good suggestions:

• Need guest post
• Writers needed
• Need writers
• Guest bloggers wanted
• Guest bloggers
• Write for us
• Blog for us
• Guest Writers

Note that Twitter allows the use of operators so you can enclose the phrases in quotes for exact match or without for broad match.

It’s good to get out, stretch your legs, leave your blog behind and write somewhere new.  It’s not hard to find a place to share your content and post.  There are plenty of blogs on the net that fall within your area of expertise.  Do a little hunting and you’ll find some great guest posting opportunities to continue building your brand visibility online.