Archive for the ‘Social Media’ Category
Leveraging The Social Media Crowd Surf
Social Media is one hell of a rock concert.
I absolutely refuse to put a band name to that concert as any kind of reference because I know without a doubt that I’ll be showing my age. (ignore the fact that I have a picture on my own blog, I stopped aging at 25 and there I shall stay). We’ll just say that it’s a concert for your favorite rock group so I can save a little face.
Do you remember the last time you went to one? What about the FIRST time you went to one? There’s a lot of mystique around concerts for someone who has never been because you have a vague perception of what goes on there based on what other people exaggerate. You rarely get accurate stories, and they end up being something that you just have to see for yourself.
Humanity Vs. Automation – The Social Media Debate
There have been some common discussions regarding the role that people play online compared to technology. Some of the focus has been on the use of automated systems that have caused debates in whether or not the web is being driven by people or being driven by machines.
The rise of these discussions doesn’t really surprise me, and in fact speaks positively towards how the social media industry is developing, maturing, growing, etc. As the whole of social media becomes a lot more widespread, I expect that there are going to be a lot more discussions about who is behind the names, the “what” and the “why”, and will foster further “man vs. machine” debates.
Spindex Dishes Up Social Media Content Like Its Dessert
Microsoft might be late to the game, but they are pushing the envelope to punch through the throngs of other aggregator services out there as they stomp on the gas coming out of the apex of the next turn in social media.
Microsoft has recently announced the release of Spindex, which is aimed at bringing together varied strands into one big loom that will recreate and redefine a users online experience. The intention is to take away the need to jump from site to site to site – users can get all their favorite feed content and site information in one central hub. Microsoft’s Fuse Labs is taking a stab at cornering the interest market on dynamic social media aggregation tools.
Online Future Shock: Why Content Syndication Is the Premature Arrival of The Future
In preparation for our upcoming book, Charles Heflin and I were asked the following question by the other co-author, Richard Dennis:
“Charles and Tom, what is it about content syndication that blows your mind?”
Every Online Business Person Needs A HUBBY
No, I’m not being sexist or stupid (although I probably have a little of both in me). I’m being totally realistic and strategic and you’d be wise to read on. Running a social media marketing company has brought me in front of numerous business owners who are desperate to increased sales in our current recession market.How they go about this is critical and one of the main reasons so many fail is that they approach social networks with the exact wrong strategy.
Here are the main features of the strategy I see most often and the one that works least:
The Number One New Job Opportunity in Corporate America For The Next 10 Years
By Thomas Rozof – (Revised & Expanded 3-3-09)
Over the last 5 years a slow but now certain trend has taken shape in the field of business organization and marketing. This new trend is making way for a new critical role and thus the largest new job opportunity in corporate America since the turn of the century. We predict it will quickly become the number one most needed position for any company dedicated to growth. Can you guess what it is?
Before we share the exact nature of this new employment opportunity let’s set the stage for how and why our research led us to this conclusion.

