Archive for the ‘Social Media’ Category
Social Media – Google Tells Facebook to “Go Plus Yourself”
Google and Facebook Square Off Again for Social Media Dominance
Google is making an aggressive jump into social with the new plus-one voting system they’re embedding in search results and while this isn’t the first time that Google has tried hard to get their share of the social web, this is the first time that they have added a social signal directly into the search results.
We know that Google has been moving in this direction with recent updates as they tried to find ways to include social sharing and buzz into the ranking algorithm but this is a step in a new direction. Where we were once inundated by nothing but text and blue links within search results, Google has continued to prove to its audience that they’re changing the landscape for search to ensure that people get the most relevant content. Read the rest of this entry »
Research Reveals The Best Day For Social Media Engagement
Why Friday Rocks for B2C Social Media Engagement
There are a few things that come to mind when we start thinking about Friday – Probably Rebecca Black if you’re viral-savvy and like
to watch the trending stuff on the web. You’re also probably gigging on words and phrases like “Woot” and “#FF” when the day rolls around.
Friday is definitely a popular day of the week, but it’s also the day where people seem to be spending the most time on social media engagement. From a personal stance I know that Monday seems to be the most popular but that’s mainly because at the beginning of the week I’m looking for any excuse to prolong the start of work day… social media and sites like Mashable offer the perfect distraction.
Social Media Engagement – Checking out Mentally and Digitally
It’s not distraction they’re after on Friday though. Buddy Media found through a study that social media engagement was up 18% on Thursdays and Fridays – data compiled by analyzing more than 200 of their clients’ Facebook pages over a 2 week period. Twitter users are also more engaged on Fridays and this likely has a lot to do with the FollowFriday convo’s, responses and thanks. Read the rest of this entry »
Corporate Social Media Strategies – Why Your Company Community is Crumbling
For the Love(dislike) of Corporate Social Media Strategy
The social web has grown into a deeply engaging place. It’s like a revamped, remodeling and shiny downtown district full of social clubs (Facebook, Twitter, FourSquare, etc.) fit for every type of person. Around this downtown district however there is a world full of content and websites that are turning into ghost-towns – like deserted neighborhoods.
And this isn’t about content mills – it’s your website. Read the rest of this entry »
5 Ways Social Media Marketing Can Help Your Business
Social media has been through a lot in the last two years. It’s been overly-hyped, under-appreciated, been the brunt of questionable claims regarding its value, had its ROI fondled like a rubix cube, turned-over, pushed, pulled, examined, leveraged, utilized with success and utilized with epic failure.
The Illusion Of SEO
We’ve read it all over the place, and plenty of us have gotten the spam emails from numerous companies – Search Engine Optimization techniques will boost your site rank within the search engines and Search Engine Marketing will bring you top-end traffic that is laser targeted. I never see anyone peddling the important of content though. At least not among the spam I receive.
Fact is a load of quality content that provides a lot of value, information and entertainment can accomplish all of those things and puts you in a great position for the future of search – contextual search and Skynet reading you bedtime stories.
@MarkShurtleff Taking Twitter Too Far?
We’ve heard amusing and horrifying stories of content being shared through social media that really didn’t belong there. We also know some of the risks of following people, be they friends or just people we network with, in the fact that there is often copious amounts of overshare.
So how do people stand on the issue of an execution being announced… in a Tweet?
Earlier today, the convicted killer Ronnie Lee Gardner was executed by a select Utah firing squad – It’s been 14 years since there has been an execution of this kind in the United States. Shortly before the execution the Attorney General Mark Shurtleff made the announcement of the execution via Twitter in a short series of Tweets.
I’m at a bit of a loss because I’m trying to decide if these kinds of Tweets are even remotely necessary. How do you correctly convey emotion and sincerity with 140 characters, especially when talking about death?
One message stated: “I just gave the go ahead to Corrections Director to proceed with Gardner’s execution. May God grant him the mercy he denied his victims.”
The post before that said “A solemn day. Barring a stay by Sup Ct, & with my final nod, Utah will use most extreme power & execute a killer. Mourn his victims. Justice.”
This type of incident raises the question about what kinds of things are appropriate within Twitter, and what topics should be avoided completely. There’s an old saying that there is a time and place for everything – so is Twitter the place for discussion or announcement of a very serious execution of human life?
Some things are perhaps better left the news and other media, and a lot of Twitter users are agreeing with the notion that the Tweet was inappropriate and out of place. I admit that I do find it unappealing, but at the same time I wonder if people would react the same to others discussing the matter in the same light.
Is it less the subject matter and more the issue that the person who made the decision for the execution made the Tweet?
Interesting points and questions to ponder as we think about the we choose to speak and the words we use to engage the followers of our businesses online. What is seemingly innocent to one (or many) is also offensive and inappropriate.
Are PR Agencies Taking Over Social Media?
The way marketing is being handled in social media has been a topic that comes and goes. Putting up a big fight are the PR agencies that have dominated traditional marketing methods for years. They aim to dominate the big brands in social media and feel that they’ve got all the guns and ammo necessary to make that happen. There also beliefs that they have something that other, smaller social media firms don’t have – time tested resources and strategies.
The question is whether or not those strategies and resources even apply to the new world that we all live and work in. It’s true that anything and anyone can adapt to changing times if they decide to do so but are the big PR agencies trying to muscle into social media as they currently are or are they adapting “tried and true” formulas to function in this new world.
How To Optimize Your Twitter Profile Page
People are at the heart of marketing. Whether you’re talking about the old rules of marketing and PR where two or more people shook hands and stood around blowing smoke or more modern marketing where we engage prospects online in social media as well as in person.
In order to engage people, people need to be involved. Automated marketing doesn’t work nearly as well as true human engagement where a consumer can put a face and personality to the information and content their dealing with. That’s why it’s so important to take the time to flesh out profiles – especially on Twitter.
Twitter has become a monster source for content marketing and lead generation, particular in local or geo-specific marketing. The problem with the micro-blogging platform is simply a limitation on space so you have to optimize the space you have in order to convey the message that you are human, you’re relevant and worth following.
Carol Bartz, CEO of Yahoo, Drops Social Media F-Bomb
When it comes to social media, I’m always amused at how it can profoundly impact people after little slip ups are made. The whole “foot in mouth” usually ends up being a great case study on how not to act.
You really can’t get away with anything anymore thanks to the number of eyes on the web and how quickly information can be shared. With that said, I’m surprised that someone in such a major position within the .com industry would be so willing to drop an F-bomb.
Shocked? I was a little, as well. But apparently at TechCrunch Disrupt, Carol Bartz (CEO of Yahoo!) felt the need to tell Mike Arrington (Techcrunch) to F*%K off.
Leadership In Social Media – Should Brands Entertain Or Educate
We often talk about the need to have the right kind of content on your site and spread throughout your marketing campaign. We talk about the need for content to be valuable, relevant, informative, entertaining, etc. So which is it? Which should you file your content under?
Should your content have a focus in being informative, so that it educates the average user on your products and service?
