Author Archive
More Helpfullness – 5 Ways To Turn Your Marketing Around
One of the ways we often talk about reaching out to and engaging consumers and potential customers with your online marketing is through being helpful. Being helpful vs selling can take you a lot farther with a customer, and help you gain more traction, than simply tossing content marketing messages out there trying to snag a lead.
Unfortunately when we talk about this topic with business owners and marketers we frequently hear comments like “We’re not sure what we can provide that would be helpful.”
Is Customer Acquisition Your Focus? If So – You’re Making A Mistake
A number of marketers have been focusing their efforts on the angle of grabbing up customers. The benefit of that focus is measurability. In a world of smaller budgets and a focus on ROI for every campaign this is a good idea but actually moving the customer from “Awareness” to “Contemplation” to actual “Conversion” is a small part of the deal as we step into the age of social media dominance.
The mass of the work actually comes after the purchase. It has to do with the experience that the customer or client had with your company throughout the sales process, and the ongoing relationship that will be established and nurtured with your company over the long term.
Stop Marketing Products, Start Marketing Life Changes
I hate to say it, but cigarette companies had it right when it came to marketing. Remember way back when we were learning how to create fire and inventing the wheel, cigarette companies were still openly advertising through all media channels. They were blitzing the world with messages that showed their brand, logo and packaging among scenes of totally hip, cool, popular people – often young and attractive – having a blast doing things that we all wanted to do in our down time. Shooting pool, roping horses, firing rockets out of, attracting women with machismo and surfing. I can’t imagine how difficult it was to puff on a wet one.
The point is, through all of their marketing they were never really selling a product. Those companies were selling the lifestyle attached to the product. That was what ultimately got them in trouble because the message was so damn effective – everyone was smoking because it was the cool thing to do. Even 12 year old kids. Not such a great outcome in the long run but they had a solid marketing message.
3 Tips For Growing Your Social Media Strategy
Social media isn’t exactly rocket science. The whole concept is rather easy to grab, but the challenge comes in when individuals and organizations have to maintain the outpost they’ve established and foster growth. That maintenance is what will help create traction and help a brand attract the eye of online users.
In short: You need to figure out how to consistently promote your business.
Is Your Social Media Marketing UNselling Your Business?
Dr. Glenn Livingston (psychologist) is also a very intelligent marketer, bordering on brilliant. He’s made an uncountable number of worthy points to note, but one stands out for the purpose of this post. He mentioned that despite our best intentions when attempting to get a new customer we inadvertently unsell our products and services – then wonder exactly where we went wrong when business begins to slow.
What does it mean to unsell? Roughly, it’s the act of persuading a potential customer not trust in the worth, value or truth of a particular product or service. In other words, you’re destroying your own credibility through marketing within social media.
Finding The Nucleus Of Your Social Media Marketing
When it comes to your online marketing within social media, what part does your blog play?
please tell me you have a blog by now, right?
5 Ways Social Media Marketing Can Help Your Business
Social media has been through a lot in the last two years. It’s been overly-hyped, under-appreciated, been the brunt of questionable claims regarding its value, had its ROI fondled like a rubix cube, turned-over, pushed, pulled, examined, leveraged, utilized with success and utilized with epic failure.
Are You Killing Your Marketing Efforts With Shortcuts?
Take a moment and go back in time with me. Think back to just about any test you had in high school (stop cringing, we haven’t even started yet.) In particular, lets recall the ones where we didn’t do so well.
More often than not, the scores we got on those tests were directly related to the attitude and motivation we had going into them. I recall numerous occasions back in the day where there was a test coming up for one of my classes and I put off the study. I remember notes from class, I skimmed the content in the books, I felt confident enough that I could take care of what was important to me first and worry about the test later.
How To Spice Up Your Awful Content Marketing
Social media is a new monster, a new addition to the zoo that some brands are afraid to interact with despite the fact that it’s a giant fuzzy bear. It’s understandable to a point, because the bear still has some claws and a mouth big enough to swallow your head.
But really, it’s more fuzz than it is killer Kodiak.
Still, brands can be hesitant to share information and build a following within their social media marketing efforts. That hesitation leads to a complete lack of information being posted or the updates they do make contain language that feels like they’re seeking approval somehow.
My Success Is Better Than Your Success
In every business there is competition. I think we’d be pretty hard pressed to find a product or service for which there was none. Off the top of my head I tried to come up with a few businesses that might have little to no competition, but even in browsing through businesses that market themselves within social media I found multiple listings and information for things like road kill removal companies. That just tells me that if there’s something that needs to be done, there are plenty of people willing to do it… and market it within social media
Along those lines, we can expect that more mainstream businesses are going to have a lot of competition. That means that in everything you do, you’re in a constant tug of war to get traffic, customers and increase profits over competitors in your market.
