Author Archive
Your Social Kung-Fu Is Weak & You’re About To Get Sacked
These are not kid gloves. This is not your sister’s tea party. This is a situation that every person and organization with an ear for marketing should have foreseen. With the way technology advances, it’s no surprise that we’ve come into a new age where things absolutely have to change.
The Illusion Of SEO
We’ve read it all over the place, and plenty of us have gotten the spam emails from numerous companies – Search Engine Optimization techniques will boost your site rank within the search engines and Search Engine Marketing will bring you top-end traffic that is laser targeted. I never see anyone peddling the important of content though. At least not among the spam I receive.
Fact is a load of quality content that provides a lot of value, information and entertainment can accomplish all of those things and puts you in a great position for the future of search – contextual search and Skynet reading you bedtime stories.
Where Have The Communities Gone?
Anyone that has grown in up some kind of rural community (which surprisingly tends to be a lot of the marketers I meet) will understand that farmers are probably the most direct kind of competition you could get in a local community. At the same time, they don’t really see themselves as being competitors despite the fact that they market similar and even identical products.
The amazing thing about a farmer is that time and again, if one of the farmers in a community fall under hard times such as broken equipment, a hit to their livestock counts, failing crop, pressing deadlines for planting or harvesting, etc they can pretty much always look to fellow farmers around them. I’ve seen it in some Amish communities, and I’ve seen it in areas heavily populated with red-blooded American farmers.
Business & Social Media: The Do’s and Don’ts
As business owners, we know that social media is a viable place to market and interact with our followers. It provides leads, job opportunities, referrals, conversions and a perfectly polished conduit for our marketing.
With everything it provides for us when we do things right, it’s can turn into a vicious animal when we do things wrong. The problem for many is that they don’t really know what’s wrong. It’s not for a lack of trying, or wanting to, it’s just that there’s no clearly defined rule book being given out by social media networks that talks about what you should and shouldn’t do.
Most of us have learned from our mistakes, others from common sense and of course – the things that just flat out didn’t work. So here’s a rundown of some of the more common Do’s and Don’ts within social media business
Businesses Are Questioning The Safety of Social Media
Here’s a common phrase heard among newcomers to the “game”.
“It’s safer for myself and my business to stay out of social media because we just can’t control it”
This is surprisingly old-school thinking, but there’s some measure of truth to it: You don’t have control. It’s not social media that you can’t control however. Social media is a tool, we all know that. We say it about is often as we breathe on a daily basis. As a business owner attempting to marketing within social media, you have complete control over it.
Yes, you can control social media.
Your Social Kung-Fu Is Weak & You're About To Get Sacked
These are not kid gloves. This is not your sister’s tea party. This is a situation that every person and organization with an ear for marketing should have foreseen. With the way technology advances, it’s no surprise that we’ve come into a new age where things absolutely have to change.
Business & Social Media: The Do’s and Don’ts
As business owners, we know that social media is a viable place to market and interact with our followers. It provides leads, job opportunities, referrals, conversions and a perfectly polished conduit for our marketing.
With everything it provides for us when we do things right, it’s can turn into a vicious animal when we do things wrong. The problem for many is that they don’t really know what’s wrong. It’s not for a lack of trying, or wanting to, it’s just that there’s no clearly defined rule book being given out by social media networks that talks about what you should and shouldn’t do.
Most of us have learned from our mistakes, others from common sense and of course – the things that just flat out didn’t work. So here’s a rundown of some of the more common Do’s and Don’ts within social media business
For The Record: Cool Content Marketing Isn't Helping
Have you ever been forced into a situation where you had to have a conversation with someone that thought they were ultimately cooler than you are. It’s not pleasant, it grates on the nerves. It’s difficult to muster the strength to tolerate the affront.
For The Record: Cool Content Marketing Isn’t Helping
Have you ever been forced into a situation where you had to have a conversation with someone that thought they were ultimately cooler than you are. It’s not pleasant, it grates on the nerves. It’s difficult to muster the strength to tolerate the affront.
Small Business Should Dive Into Twitter For Local Marketing
Twitter is on the heels of Facebook as one of the largest social media networks and it continues to blossom. Since its public launch in July 2006, it has grown steadily every year with a more explosive growth in the last 14 months. There are a number of ways that a company can use Twitter to leverage their business.
Of course, if you don’t have an account yet you should. At the very least try to reserve the account name for your company. You can always create multiple accounts but a company account gives you the opportunity to build a following for your business, tweet (post) as your business and begin marketing for leads and branding purposes. You certainly don’t want a competitor registering your name and variations of it in an effort to shut you out. Believe it or not, it’s been done. It’s no different than the dot com explosion where people were buying up brand domains then selling them for thousands of dollars.
At first glance Twitter can look a little overwhelming to someone who hasn’t done much with it or just registered. Spend some time on the homepage using the search function for various keywords related to your industry or business. Review the content and examine what types of information other people are feeding their followers and how competitors are using the service. More importantly, search for yourself! You never know if someone is talking about you, and if they are you want to know what they’re saying.
