Archive for June, 2010
Business & Social Media: The Do’s and Don’ts
As business owners, we know that social media is a viable place to market and interact with our followers. It provides leads, job opportunities, referrals, conversions and a perfectly polished conduit for our marketing.
With everything it provides for us when we do things right, it’s can turn into a vicious animal when we do things wrong. The problem for many is that they don’t really know what’s wrong. It’s not for a lack of trying, or wanting to, it’s just that there’s no clearly defined rule book being given out by social media networks that talks about what you should and shouldn’t do.
Most of us have learned from our mistakes, others from common sense and of course – the things that just flat out didn’t work. So here’s a rundown of some of the more common Do’s and Don’ts within social media business
For The Record: Cool Content Marketing Isn't Helping
Have you ever been forced into a situation where you had to have a conversation with someone that thought they were ultimately cooler than you are. It’s not pleasant, it grates on the nerves. It’s difficult to muster the strength to tolerate the affront.
For The Record: Cool Content Marketing Isn’t Helping
Have you ever been forced into a situation where you had to have a conversation with someone that thought they were ultimately cooler than you are. It’s not pleasant, it grates on the nerves. It’s difficult to muster the strength to tolerate the affront.
How To Optimize Your Twitter Profile Page
People are at the heart of marketing. Whether you’re talking about the old rules of marketing and PR where two or more people shook hands and stood around blowing smoke or more modern marketing where we engage prospects online in social media as well as in person.
In order to engage people, people need to be involved. Automated marketing doesn’t work nearly as well as true human engagement where a consumer can put a face and personality to the information and content their dealing with. That’s why it’s so important to take the time to flesh out profiles – especially on Twitter.
Twitter has become a monster source for content marketing and lead generation, particular in local or geo-specific marketing. The problem with the micro-blogging platform is simply a limitation on space so you have to optimize the space you have in order to convey the message that you are human, you’re relevant and worth following.
Viral Marketing with 1.21 Jigawatts
Viral Marketing is one way to ensure that not only do you generate leads from the initial people you target, but that those leads become conduits for your campaign and begin to rapidly funnel it out to others by word of mouth, forwards, social media sharing, etc. It’s hard to say what will go viral and what won’t. People by nature are fickle and what works today won’t work a week from now. It’s about as easy to understand as a flux-capacitor.
Small Business Should Dive Into Twitter For Local Marketing
Twitter is on the heels of Facebook as one of the largest social media networks and it continues to blossom. Since its public launch in July 2006, it has grown steadily every year with a more explosive growth in the last 14 months. There are a number of ways that a company can use Twitter to leverage their business.
Of course, if you don’t have an account yet you should. At the very least try to reserve the account name for your company. You can always create multiple accounts but a company account gives you the opportunity to build a following for your business, tweet (post) as your business and begin marketing for leads and branding purposes. You certainly don’t want a competitor registering your name and variations of it in an effort to shut you out. Believe it or not, it’s been done. It’s no different than the dot com explosion where people were buying up brand domains then selling them for thousands of dollars.
At first glance Twitter can look a little overwhelming to someone who hasn’t done much with it or just registered. Spend some time on the homepage using the search function for various keywords related to your industry or business. Review the content and examine what types of information other people are feeding their followers and how competitors are using the service. More importantly, search for yourself! You never know if someone is talking about you, and if they are you want to know what they’re saying.
