Recent Blog Posts
Gearing up for New Public Relations & Better Marketing
While many of us rattle chains and boast the birth of new media and new public relations methods, there are still many ways in which the most traditional public relations and marketing principles can be applied to new technology and current social media marketing trends. No part of content marketing and PR should ever be intimidating and to help ensure success here are 4 useful tips that can make even the most ..read more
Does Your Website Content Support your Content Marketing Campaigns?
Writing Kick Butt Copy for your Content Marketing
If you want your content marketing to gain traction you have to start with your website. Everything you do in terms of marketing points back to those landing pages; articles, blogs, paid search marketing, organic traffic from discussions, etc. If you use content marketing to funnel people back to your website – and that website isn’t prepared for the traffic – you might as well be burning your ad budget.
There are two things ..read more
Google and Facebook Square Off Again for Social Media Dominance
Google is making an aggressive jump into social with the new plus-one voting system they’re embedding in search results and while this isn’t the first time that Google has tried hard to get their share of the social web, this is the first time that they have added a social signal directly into the search results.
We know that Google has been moving in this direction with recent updates as they tried ..read more
Why Friday Rocks for B2C Social Media Engagement
There are a few things that come to mind when we start thinking about Friday – Probably Rebecca Black if you’re viral-savvy and like to watch the trending stuff on the web. You’re also probably gigging on words and phrases like “Woot” and “#FF” when the day rolls around.
Friday is definitely a popular day of the week, but it’s also the day where people seem to be spending the most time on social ..read more
Cooking up Ideas for Guest Posting Opportunities
When you’re trying to support your business or your marketing efforts through content marketing and content syndication it’s easy to get burnt out pretty fast. Many marketers and business owners feel like they need to create content on a daily basis or at least several times a week. The idea is great and kudos for your efforts to deliver quality content to your audience… but what do you do when you’re faced with serious ..read more
Corporate Social Media Strategies – Why Your Company Community is Crumbling
For the Love(dislike) of Corporate Social Media Strategy
The social web has grown into a deeply engaging place. It’s like a revamped, remodeling and shiny downtown district full of social clubs (Facebook, Twitter, FourSquare, etc.) fit for every type of person. Around this downtown district however there is a world full of content and websites that are turning into ghost-towns – like deserted neighborhoods.
And this isn’t about content mills – it’s your website.
Despite the technology we have today and ..read more
Reputation Management Requires Engagement and Personality
You could swim in a sea of buzz words that get passed around the marketing world these days. These buzz words have become so prevalent that we’re now creating anti-buzz word lists just to please with people to put them down. Businesses often rely on these buzz words for the purposes of reputation management in hopes that they will impress the prospect or customer and glean just a little more loyalty.
Authentic Genuine Transparent EngagingSound familiar? More than likely ..read more
Content sharing is what drives the social web right now, so we make it a point to help all of our clients make the most of social media through systems like SYNND that provide streamlined content syndication because… well to put it bluntly your competition hates it when you syndicate content because you’re almost instantly gaining more market share.
So with making your content sharable through syndication, you’re setting yourself up for success. But.. is your content accessible?
It would stand to ..read more
Public relations are a big part of staying in the light and remaining visible and relevant within your market and among your customers and prospects. Many business owners feel that good PR either takes a great deal of money (through hiring a corporate public relations company) or a great deal of time (spending hours of each day on outreach). Neither is true… though both are also true.
It’s true that a public relations agency can be expensive but there are plenty ..read more
